Our team really came together on this one and turned around essentially a full car spot in about 20 hours. Capturing this Ariya release event for social was one aspect of this shoot—but this piece went above and beyond that setting and delivered a beautiful spot in record time. As you might say in this revved-up situation: 0–100 REAL quick!
TAGS: Branded Content, Car Commercial, Electric Hybrid: Jay Ellis, Event Capture, New Car, New Car Release, Nissan, Nissan Ariya, Social Content, Steadfast Productions NYC
CREDITS
DIRECTOR: Ben Poster
PRODUCER: Eshia Alvarado
DP: Joey Alvarado
CAM OP: Jack Pearce
2ND CAM: Andrea Fuentes
GAFFER: Eddie Ruiz
LOCATION MANAGER: Travis Beck
EDITOR: Ben Poster
AGENCY / CLIENT: Nissan / TBWA\CHIAT\DAY
