Promoting major studio films is an ever evolving field: is it marketing? Is it PR? WHo is it for? Where does it live? Having a consistent partner to explore where those answers may live is as good of a start as you could hope to have. These campaigns–or pieces of campaigns–show exactly how varied these approaches can be in this moment–but as it’s ALL a-list talent–the one constant through them all has to be the quality of the work, and I’m proud of how we were able to accomplish that here.
TAGS: Branded Content, Collaboration, Documentary Style, Event Capture, Event ReCap, Guerilla Marketing, Instagram, Instagram Video, Kevin Hart, Location Shooting, Movie Promotion, Night School, NYC, P&R, Sponsored Content, Steadfast Productions NYC, Stunt Capture, Times Square, Trailer Park
CREDITS
PRODUCERS: Ben Poster, Bevin McNamara, Jackie Monoson
DPs: Jason Chau, Sean Ryan, John Henri Coene, Andrew DeNatale
GAFFERS: Gregg Conde, Sam Warga, Mike Lagenberger
AC: Justin Gold
